A long-standing client — and a source of great pride for us. Keeping a client with Lemoon year after year comes down to our quality and consistent results. This time, the project was a platform migration: moving to Shopify was a necessary step to keep pace with today’s market demands, unlocking the latest tracking integrations via the Meta and Google APIs, to name just one example.
Naturally, design wasn’t an afterthought in this transition. We seized the opportunity to bring navigation and brand positioning closer together through colour, visual elements and fine details. Careful thought also went into restructuring the user experience of a site that had expanded significantly in product categories over recent years.
Another key priority was conveying every product’s qualities and differentiators as effectively as possible — after all, the brand’s focus is on exceptional quality craftsmanship, and that needed to come through in the product page design.
