With offices in Portugal, the UK and Spain, Gutsy Captain came to us with a clear challenge: ensuring the e-commerce reflected the brand’s voice and product packaging, since its offline presence was already impeccably crafted and positioned.
The brand also had long-standing ideas that had never come to fruition — such as a subscription club and product bundles — and found in Lemoon the right partner to finally bring them to life.
For our part, Lemoon identified the need to tell a better story around flavours, ingredients and awards, making each product more appealing by showcasing its unique strengths. Through well-placed icons and refined copy, we brought Gutsy Captain’s quality to the forefront.
